Barnes & Noble | Flipping a Page in the Right Direction
The Situation
Thanks to the rise of technology and social media, reading amongst young adults is rapidly declining.
The Job
To develop a strategic/creative campaign that sells an attractive lifestyle of what it means to be a reader to young males (ages 18-28).
The Problem
Being a reader has never been marketed as cool. Young adults want to be as cultured as possible, but don’t view books as an attractive way to gain knowledge.
